Puma x Skepta

Focus recently delivered a spectacular full technical production for the much anticipated Puma x Skepta takeover product launch in an awe-inspiring collaboration with Generation Works. Set against the iconic backdrop of The Tanks at Tate Modern, this event dazzled attendees with its cutting-edge design and unparalleled artistry—an accomplishment made all the more remarkable by a production timeline of just three weeks.

From the moment the concept was conceived, the creative minds at Focus were intent on pushing boundaries and setting new industry standards. Tasked with bringing the innovative Puma x Skepta collection to life, the team harnessed the power of dynamic lighting design, crystal-clear audio and seamless video projection to craft an immersive experience for influencers, press and Skepta’s legion of fans. This vision was elevated further by including custom-built scenic items, masterfully crafted by The Visual Unit and managed by Focus, ensuring a close alignment with the creative aesthetic of the Puma x Skepta brand.

The atmosphere at The Tanks buzzed with anticipation as guests arrived at the venue, all eager to witness the avant-garde fusion of fashion and music. The evening peaked to an electrifying crescendo when Skepta himself took to the stage, captivating the audience with his signature style and undeniable charisma. His performance was enhanced by appearances from an impressive lineup of fellow artists, including Ghetts, Chip, D Double E, Flohio, Jme, and Big Smoke, each adding their unique flair to the show.

Through meticulous planning, innovative production and a commitment to excellence, Focus and Generation Works have set a new benchmark in event production. The Puma x Skepta launch was more than just an unveiling of a new collection, it was a celebration of creativity, community and collaboration.

This collaborative event not only showcased the new Puma x Skepta collection in an immersive and engaging manner but also demonstrated how music and fashion can unite audiences in a shared moment of inspiration. As the event concluded, it was clear to everyone in attendance that Focus, with Generation Works, had succeeded in creating a truly groundbreaking event that will be remembered for a long time.

Set Design: Tom Ducarouge
Creative & Management: GENERATION.works
Photography: Jake Davis | Khroma Collective